The Back Vaping Beat Smoking campaign follows hot on the heels of the UK pro vaping movement and is meant to take on both the EU and WHO vape ban plans.
It’s organized by the World Vaper’s Alliance and the campaign call to action says if those ignorant politicians were to embrace vaping as a smoking cessation tool, a staggering 200 million smokers lives per year could be saved.

As I wrote on the launch of the UK based Back Vaping Saves Lives campaign, the World Health Organization is pushing hard for a global vape ban.
As well as that, the European Union is cosying up to the WHO and it is currently looking at a revamp of the Tobacco Products Directive [TPD].
Back Vaping Beat Smoking – “Critical Year”
Many vaping advocates fear the EU will bring in tough new laws that could include total flavour bans and maybe even a complete ban on all things vape.
The World Vapers Alliance says any new EU laws could act as a blueprint for global vaping legislation so it’s imperative vapers voices from across Europe and the world are heard.

On its website the WVA says:
2021 is a critical year for vaping and public health.
Global and European leaders will meet later this year to discuss how best to tackle smoking.
The global COP 9 conference this November will set the direction for anti-smoking policies worldwide, while the EU’s ‘Tobacco Products Directive’ laws, currently being discussed, will act as the benchmark for vaping policies globally.
Many politicians and anti-vaping voices are calling for vaping to be treated the same as smoking, even though evidence shows vaping is less harmful.
This would spell disaster for vapers and for public health.
Millions of vapers may be forced back to smoking due to tax hikes, flavour bans, and other restrictions on vaping accessibility.